Content Marketing can change the entire course of your freelancing life if you do it strategically and wisely. Many examples are available out there who made their career in freelancing by leveraging content marketing. I see all of you are busy creating content without following any strategy. This is a big mistake you make. You know the power of content but are unaware of content marketing. There is a difference between content creation and content marketing. As I told you, everyone is busy creating content, but only a few of them make extra effort to build a strategy to market it.
Content is an asset of the digital era. In this Internet world where content is flooding 24/7 in the form of tips, updates, hacks, and any information. It will be stupid to ignore the power of Content Marketing. Every day we all consume content in some form like images, text, audio, or video. In this revolution of the internet, it has become easy to access content from anywhere. Everything is at your fingertip.
Before Content Marketing, freelancers used to have a hard time and they were only dependent on traditional marketing. It had its own loopholes which have been eradicated by content marketing. Tradtiondional Marketing is outdated. You can not rely on it anymore. Now, the Customer is smarter than before. He has options to replace your product. He researches online before buying anything. Now, It’s compulsory to satisfy your customer before actual sell through your content marketing.
Content Marketing believes in social proof. Where the customer can watch the reviews on your service and make a buying decision on your behalf of it. Your customer does not want to be cheated. He wants to know about you before hiring you. As a freelancer, it’s your responsibility to provide that information about yourself. It should be authentic and helpful in order to take away all the doubts of customers.
Every established freelancer in the market understands its importance. That’s why they are leveraging it. They make a relationship with their customers by publishing relevant content. Follow any brand online and you will find me right.
I hope, you got what I am trying to explain to you. If not, let me give it one more try!
Quid pro quo” is a Latin phrase that means something that is given to a person in return for something they have done. You scratch my back, I’ll scratch yours!
The entire essence of content marketing lies in this phrase. First, You deluge your prospect with devouring content that helps him to make the right decision while making a purchase. The Author of Go-Giver and the art of persuasion, Bob Burg explain that it’s a human tendency called Reciprocity. It’s basic social psychology that we feel obliged to give back or reciprocate in replace of favor by another.
In CM, it is used to make oblige your prospects to take the desired action by giving them something of value first. There’s should be no compromise with valuable content but adding a mixture of entertaining elements will help you to devour content by the untaped reader.
There are many content marketing strategies, and it can be hard to know where to start. Here are some tips to get started:
- Create your blog and start writing relevant content that helps your readers solve their problems.
- Have a presence on social media platforms and drive traffic from there to your blog.
- Invest in ads and promote your content and get the attention of your target customers. Don’t depend on organic traffic; use paid traffic to increase your ROI.
How to follow a Content Marketing strategy?
You can do it by following three steps:
1. Start with your audience
Know your customer? What are they interested in? What are their fears and concerns? What topics are they passionate about? Once you know your audience, find stories and content that resonates with them.
2. Find your voice
Once you know what topics and stories to write about, find a tone that suits you and your audience. Be passionate and engaging, and keep your content fresh.
3. Be consistent
Be sure to publish content regularly, and make it easy for your audience to access it.
Your content must have a few things in common: they’re creative, they’re user-focused, and they’re effective.
Creative content is the cornerstone of any good content marketing strategy. It should be engaging, informative, and interesting to your target audience. It should also be tailored to your specific business goals.
User-focused content is another key ingredient of a successful content marketing strategy. You should focus on creating content that is relevant to your audience and helps them solve their problems.
Finally, effective content marketing strategies are designed to drive traffic and lead to your website. They should be optimized for search Engines.
The best strategy includes relevant content on the relevant platform with consistent efforts. The bad strategy is to keep creating content that is not useful or relevant for your target customer.
If you follow these simple strategies, you will gain the following benefits:
- High search engine ranking and as a result high visibility for your website, and blog.
- Help you gain more loyal customers and repeat customers.
- Gain visibility for your products and services
- Connect with like-minded people and build relationships that will last for years.
- Drive leads and sales.
If you still have any questions regarding content marketing. You can comment and I shall answer your query. Thank you for giving me your precious time.