Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!”
― Bobby Darnell
LinkedIn is a social networking site for professionals. It connects employers and job seekers, a Service provider to Service takers with each other. It allows you to search for your customers by their location and industry. It also allows you to find out the best service provider for your business as per your need, budget, and location. It is free to use and the most trusted website in the world. Your LinkedIn profile helps you to reach your customer in a better way. It helps you to create and develop your brand.
your LinkedIn profile should leave no room for doubt about the kind of value you are offering to your customers. Answer all the expected questions that your customers are likely to ask about you and your business. List all the skills you possess. Include your educational qualification. These are some of the basic which every newbie should be considered.
I have been active on it for the last three years now and it has been very beneficial for my business. I have got more than 60 customers from LinkedIn and I am still continuing to grow. More than that, I have come across some incredible personalities and opportunities through LinkedIn. have come across some of the most brilliant minds in the industry and have been able to learn from them.
Initially, I was just a casual user of LinkedIn. I was a content consumer and not more than that. I kept observing different people who were consistently posting their content and getting incredible outcomes. They and their content inspired me to create my own content and share my own story with the world. In a real sense, LI made me confident, and can say changed
my life for good. Like every other platform, you will find all kinds of people here who will criticize you and appreciate based on your content.
But trust me, the criticism on this platform is worth taking from the industry experts because it is kind of feedback more than criticism. In the first months of using LinkedIn, I was reluctant to create content because I thought it would only make me look like an amateur. I decided to just try and it helped me to create content that was crap but I kept creating and finally got good responses from my connections. They encourage me to keep going and keep learning.
Soon I started my blog and using LI to drive traffic to my blog and started getting good results. I engaged with them and got good leads and later these leads got converted into my customers.
How I did do that? I’ll share it with you. It’s not a secret or a big deal. Anyone can do it.
You should not have any doubt that Linkedin is a great platform for generating leads and building your personal brand. But, like any other platform, you need to do some work to get leads from Linkedin. Here are some tips for generating leads from Linkedin:
- Get active on the platform.
- Get involved in discussions.
- Post on Linkedin Pulse (or another relevant forum).
- Use Linkedin ads to promote your content.
- Use groups to connect with potential customers and partners.
- Use LinkedIn’s search feature to find people with similar interests.
- Follow people who you think might be interested in what you’re doing.
- Use LinkedIn’s blog feature to share your latest blog post or article with your followers.
- Follow people who you think might be interested in what you’re doing.
Always remember this one quote that says An entrepreneur with a strong network makes money even when he is asleep.”
― Amit Kalantri, Wealth of Words
Once you’ve generated leads, you will need to follow up with them. You can do this by emailing them or calling them. You can also create a landing page to sell your product or service.
I hope you found this article useful and informative. If you have any questions or comments, please feel free to post them in the comments section below. I will get back to you as soon as possible.