Building a website will cost higher than building a simple landing page. If you have a tight budget and still want to grow an online business. I will suggest you go for a landing page.
First, I clarify the difference between a landing page and a website. A landing page is a single page specifically designed to get conversions and focus on the call to action. A website is a collection of different landing pages and sections that help users find what they’re looking for.
If you don’t have a budget to build a website and still want to grow your personal brand, don’t worry I’ll show you how you can do it with a simple landing page that you can create yourself and it will not take much time, energy, and budget. Although, initially having a no marketing budget is ok. In that case, you just need to make extra efforts and manage everything yourself. As your business grows, you can raise your marketing budget and hire someone to build your website.
Building a detailed website to explain everything about you and your services is the first task you must take action on. It helps you to enhance your customer service. If you understand the importance of online marketing. You won’t underestimate it. The first crucial factor to going online and growing your brand is building your website and marketing it across all social media channels.
In this internet era, where the website has become the need of time to connect with customers and to business with them, globally. Your online presence across all social media is not enough to connect with your customers. These SM channels are not in your control. Anytime, you can be terminated from your accounts and your long hard work may go in vain.
The interesting thing is despite knowing it, scanty people have actually taken the effort to build a website. Some underestimate it due to budget problems and some due to ignorance and lack of awareness. I will give you the solution in both cases. So that you won’t make such a mistake. My solution will not cost you your arms and legs. A small budget is enough to do that. I’ll guide you through the entire process. Stay tuned with me.
There are various free website builders to help you build your landing page without having any knowledge of coding.
6 steps formula to build your landing page and market it, online.
- Buy a Domain and Hosting- First, you need to buy a domain name and hosting. It will be the first step in building your landing page. Just type any domain provider name and check your domain name availability. Blue host and Hostinger is the best option for beginners at an affordable price. Hit the buy button and complete the Payment process. Once you complete the transaction. Afterward, you will be navigated to Cpanel. Therefrom, you will manage your landing page.
- Set up a Website Builder- Once you are navigated to Cpanel. You will have to perform some technical actions for stances- activating the SSL and HTTPS. Which is very easy to perform. If you are stuck anywhere, you can approach customer support. Some service provider offers a prompt response. I can vouch for Hostinger. Now, from Cpanel, you have to select a website builder, which you want to build a landing page with. There you will come across many website builders. You have to go with one. For ex- Wix, WordPress, and Weebly. You are shown an option to install your selected builder. Once you hit the install button. You will be asked to set up a username and password which later help you to log in and make changes to your landing page.
- Install Theme – As you install the website builder. You have to proceed to log in and take further steps. Now, you will see multiple themes available with that builder which will help you to design your landing page. Once you find out your fav. theme. Hit the install button. And activate it to proceed to the further step.
- Choose the Template for Your Niche- Now, you have installed the theme so far. With this theme, you will see some templates that will give some stunning predesigned options suitable for your niche. Select the theme you like and move ahead to the next step.
- Install necessary plugins to add some extra functionality- To this point, you have set up your demo landing page. Now, you want some functionality to run the page smoothly for a better user experience.
- Edit content and optimize it for your visitor- Once, you are done with plugins. It’s time to add your own content. Edit the page and add everything about you and your business that you want to show to your customers. Showcase your services, your past projects, and your customer reviews to gain your customer’s trust. Once everything is done. Come to the final step which suggests you market it across all social media channels to enhance visibility and extract the leads.
This landing page will not cost you more than 1200-1500 INR for a year. I don’t think, it is a big deal that beginners can’t afford. on the other hand, I give you a tentative idea for a simple website cost is 12k-no limit.
I hope with this guide you will be able to save money and design your landing page and grow your business and personal brand online. If any case you are stuck anywhere, you can mail me I will definitely guide you. Thank you so much for giving me your precious time. I welcome your suggestions.